Views from academia: introduction The difficulty with a new innovation is it is also unprecedented. We quickly learnt that it isnt just about having a great product, it is also about knowing how to navigate the NHS Prof Roman Hovorka, prof of metabolic technology at the University of Cambridge A view from academia Turning research and expertise into reality is important to keep healthcare moving forward We connect academics with citizens, health services and industry to ensure research programmes have the right insight and expertise represented. We can help navigate the innovation cycle, offer support in understanding where an idea fits into the market and can deliver the most impact. We can also help with applying for funding, facilitate partnerships with commercial organisations or investors and link academics with appropriate entrepreneurship schemes. Read more in the following two pages about some of the many ways we supported academia in our region in 2019/20. Share this article