Lindsey Cook
Lindsey Cook
Lindsey has over 20 years of experience working at executive level across life sciences, the NHS and the charity sector. She has a strong track record in delivering strategic transformation and leading high-profile, award-winning healthcare initiatives. Her core expertise spans governance, digital innovation, organisational culture change and patient advocacy.
She is the founder of SoWhat? Consultancy Ltd., a healthcare consultancy providing strategic insight and tailored solutions across the health and care system. Before launching her own consultancy, Lindsey held a range of senior roles within the pharmaceutical industry, where she played a key role in advancing patient advocacy, influencing policy, and developing programmes and multi-sector partnerships.
Lindsey currently holds several non-executive and trustee positions. She is a Non-Executive Director at Health Innovation East, where she also chairs the Nominations and Remuneration Committee, and is Chair of Trustees at Anglia Care Trust. She has previously served on the boards of the National Rheumatoid Arthritis Society, Create Development, NHS England Chemotherapy Clinical Reference Group, and she continues to contribute as a patient representative on the NHS East of England Cancer Alliance Board.
She holds a BSc (Hons) in Biology, with specialisms in ecotoxicology, toxicology and pharmacology.
“The majority focus of my board roles has been championing the public and patient voice at both national and East of England levels. Through my consultancy work and NHS project leadership, I’ve collaborated with clinicians, system leaders and patients to co-design innovative solutions that improve care outcomes and system sustainability. I am passionate about patient experience, patient leadership and the power of meaningful collaboration—bringing together diverse voices to shape services that truly meet people’s needs. I’m excited to bring this combined experience of strategic consultancy, frontline project delivery and patient advocacy into my role at Health Innovation East.”