Our Best Practice in the Region series shares examples of work taking place across the region, highlighting different approaches to improving services, supporting staff and delivering better outcomes. By sharing these experiences, we hope to encourage learning and provide practical examples that others may find useful in their own organisations.
This article explores how West Suffolk NHS Foundation Trust has developed its approach to continuous quality improvement, embedding improvement into everyday practice through leadership, capability building and strategic alignment.
Over the past five years, West Suffolk NHS Foundation Trust (WSH) has transformed its approach to continuous quality improvement, evolving from a handful of isolated projects into a trust-wide programme that embeds improvement into everyday practice. Under the leadership of Senior Quality Improvement Manager, Natasha Rivers, and with renewed executive sponsorship, the Trust has focused on building infrastructure, capability and culture to support sustainable improvement at every level of the organisation.
When Natasha Rivers joined the Trust in 2020, there were 12 active quality improvement projects underway across the organisation. Frontline teams were already demonstrating a strong desire to improve services and outcomes for patients, with pockets of excellent improvement activity taking place. The opportunity was to build the infrastructure, capability and leadership support needed to help improvement activity grow, spread and become more sustainable across the Trust.
Natasha’s focus was to:
Securing leadership support
Building on the growing momentum for improvement across the Trust, the appointment of a new executive leadership team provided an opportunity to further align continuous quality improvement with the organisation’s strategic ambitions. The continuous quality improvement team worked in partnership with executive and senior leaders to strengthen understanding of improvement methodology at board level and reinforce the important role leaders play in supporting improvement. This included a dedicated board development session and workshops for senior operational and clinical leaders focused on leading and enabling improvement within their services.
Building continuous quality improvement infrastructure
Over the last 18 months, the Trust has effectively relaunched its continuous quality improvement programme by creating a comprehensive improvement infrastructure:
Aligning improvement with strategy
Rather than treating continuous quality improvement as a standalone initiative, the Trust embedded improvement principles throughout its organisational strategy. Continuous quality improvement became a strategic priority, with improvement language and methodology embedded within the Trust’s enabling strategies and reflected in the development plans for the new Quality Management System (QMS) for 2026–27. This has helped strengthen the alignment between quality improvement and organisational development, supporting a more consistent approach to improvement across the Trust.
Prioritising resources
Recognising the limitations of a small continuous quality improvement team, West Suffolk introduced a structured prioritisation framework. Quality Improvement projects are assessed and categorised according to their alignment with Trust priorities:
This approach ensures all staff can access improvement support, balancing the delivery of strategic objectives with the empowerment of frontline teams to identify, test and implement improvements that matter to their services.
This approach ensures all staff can access improvement support, balancing the delivery of strategic objectives with the empowerment of frontline teams to identify, test and implement improvements that matter to their services.
Growth in improvement activity
The Trust increased from 12 active quality improvement projects in 2020 to a peak of 240 projects. Following a strategic review, the portfolio was refined to approximately 120 projects, with a stronger emphasis on quality, impact and alignment to organisational priorities.
Building capability
The continuous quality improvement programme has achieved significant reach across the organisation:
Culture change
One of the most significant outcomes has been a shift in mindset. Supported by a dedicated communications and engagement campaign, staff increasingly see quality improvement as part of their day-to-day role rather than an additional task. Improvement language is becoming embedded across teams, and staff are proactively seeking opportunities to apply quality improvement methods.
The Trust has also seen growing engagement from senior leaders, clinicians and service leads, with continuous quality improvement champions emerging across a range of specialties and services, including Emergency Medicine, Critical Care, Community Services, Surgery and Midwifery. Their visible leadership and active involvement have been instrumental in building improvement capability, supporting frontline teams and embedding a culture of continuous improvement within their areas.
Continuous quality improvement methods have been used to support a diverse range of improvement priorities across the Trust, from improving clinical documentation and patient safety processes to enhancing community services, patient pathways and operational performance.
Rather than being confined to individual projects, continuous quality improvement is increasingly being used as a structured approach to addressing challenges across multiple services and disciplines, supporting both strategic objectives and frontline-led improvement.
The Trust is now focused on the next phase of its continuous quality improvement journey, including:
With executive support firmly established and improvement capability growing across the organisation, West Suffolk is positioning continuous quality improvement not as a project or programme, but as the foundation for how improvement happens across the Trust.
Do you have a great idea that could deliver meaningful change in the real world?
Get involved