Health Innovation East winners at Communiqué awards 2021

Our corporate communications work including the development of our purpose and marketing materials were recognised last night, when we were presented with the ‘Excellence in Corporate Communications – external stakeholders’ award at the 2021 Communiqué awards.

The Communiqué awards convenes the best healthcare communications practitioners across local, European and International markets. Over two decades, the awards have championed not just the highest standards in terms of innovation, strategic depth, shining creativity and executional excellence, but has set the pace in identifying and celebrating work which delivers real improvements in healthcare.

The competition at last night’s ceremony was tougher than ever, with an exceptional standard of entries across the board. The judges had the following kind words for us: “Health Innovation East delivered an honest, well researched and clear campaign. It had strong objectives linked to the business strategy and an impressive active approach to engagement with robust measurement. There was a solidly executed communications strategy and the judges loved the ambition.”

Charlotte James, Director of Communications, Engagement and Marketing at Health Innovation East commented: “I am especially proud of the team to win this award in this of all years when our whole industry taken such strides forward in corporate communications and public awareness. It’s just an amazing achievement and boost to be recognised by our peers to win this accolade in such a competitive year. Our submission focussed on how the communications team needed to enable and mobilise others to tell our story by creating a community of active ambassadors who could bring the individual stories of our impact to life. This award is in recognition of and shared with all of those ambassadors.”

In less than two years we have brought the organisation together behind a single purpose, developed a strong visual and verbal brand identity and developed engaging content across multiple channels and formats including a new user focussed website, marketing brochure and magazine style annual report that brings to life our impact largely in the words of our partners in the local innovation ecosystem.